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Gallup poll reveals that public questions PR industry credibility: are PR practitioners to blame?

A Gallup poll released in August indicated that the advertising and PR industries aren’t viewed very favorably by the American public.

One-third of respondents voiced a positive view of the advertising/pr industry (6 percent “very,” 27 percent “somewhat”). Twenty-seven percent were “neutral.” Twenty-five percent expressed a “somewhat negative view,” while 11 percent were “very negative.” (The rest didn’t venture an opinion.)

You might argue that, on balance, the numbers are only slightly negative – total positives were 33% while total negatives were 36% – and the AdWeek story cited here certainly goes out of their way to put a chirpy spin on the results (no real surprise there, I suppose). Continue reading Gallup poll reveals that public questions PR industry credibility: are PR practitioners to blame?

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