Tag Archives: advertising

New Walmart “Working Man” ad: what’s wrong with this picture?

Walmart advertising execs need a lesson in geography. And maybe irony.

Have you seen the new Walmart commercial? Pay attention at around the 50 second mark.

Continue reading New Walmart “Working Man” ad: what’s wrong with this picture?

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Facebook’s bad year just got worse

It’s an interesting time to be Facebook. You know, as in the old Chinese curse “may you live in interesting times.”

They’ve been the target of freedom and privacy advocates for some time. All the way back in 2008 I was talking about the company’s anti-privacy tendencies and arguing that things were only going to get worse for the citizenry. More recently, I called them the most congenitally dishonest company in America, and I’m waiting for evidence that proves me wrong.

But these days, us privacy ankle-biters are the least of Mr. Zuckerberg’s concerns. You’re no doubt aware of the debacle surrounding the company’s IPO. They opened at 38, then all hell broke loose, and as I type they’re trading at 20 and change. Continue reading Facebook’s bad year just got worse

Limbaugh atones for attacking young woman by attacking another young woman

Seriously?

It seems that after several days of mounting public pressure, Rush Limbaugh has finally cracked. How else could you explain his attempt to move beyond this whole “hating on young women” debacle by continuing to attack young women? Today’s victim? Author Tracie McMillan, who represents another one of those awful “overeducated” young unmarried women Rush so emphatically resents. (More)

This one isn’t as vitriolic as the Sandra Fluke case, but it certainly makes clear that Rush is committed to the War to Keep ‘Em Barefoot and Pregnant for the long haul.

Limbaugh’s remaining advertisers have to be just loving this stuff….

As boycott pressure mounts on Limbaugh, two words come to mind: hoist, petard

I don’t know when the very first boycott of a product or company happened, but I suspect the tactic has been around in some form or another for a long time. I do remember the onset of the modern form of the practice, though. Back in the ’70s and ’80s, social conservatives began going after businesses who advertised on shows they didn’t approve of as a key part of their culture war strategy and they did so with a good deal of effectiveness. So much effectiveness, in fact, that a lot of people today (both conservatives and more progressive types like myself) routinely make purchasing decisions based on a company’s political behavior. (I miss Buy Blue, which made the process a lot simpler.)

A lot of conservatives this week seem to have conveniently forgotten their history. Continue reading As boycott pressure mounts on Limbaugh, two words come to mind: hoist, petard

Gallup poll reveals that public questions PR industry credibility: are PR practitioners to blame?

A Gallup poll released in August indicated that the advertising and PR industries aren’t viewed very favorably by the American public.

One-third of respondents voiced a positive view of the advertising/pr industry (6 percent “very,” 27 percent “somewhat”). Twenty-seven percent were “neutral.” Twenty-five percent expressed a “somewhat negative view,” while 11 percent were “very negative.” (The rest didn’t venture an opinion.)

You might argue that, on balance, the numbers are only slightly negative – total positives were 33% while total negatives were 36% – and the AdWeek story cited here certainly goes out of their way to put a chirpy spin on the results (no real surprise there, I suppose). Continue reading Gallup poll reveals that public questions PR industry credibility: are PR practitioners to blame?

Mad Men no longer stride the Earth

As I’m sure you’ve heard, Mad Men is quite hot right now. I haven’t watched it yet, although I plan on renting season one in the near future because everybody I know tells me it’s the greatest thing since the invention of vacuum tubes.

For those who don’t know anything about the behind-the-scenes machinations of the agency world, I imagine the show is fascinating on a lot of levels, as it depicts one of America’s grand industries in its prime. These days, though, admen are the hunted, not the hunters. Continue reading Mad Men no longer stride the Earth

The letter that Steve Jobs ought to write to Apple customers

Tricky Dick. Slick Willie. Toyota. Now … Apple? What the heck is so hard about the truth, especially when it’s clear that we live in a world where it gets harder and harder to lie and get away with it by the day.

I may have mentioned my friend John Cavanaugh’s biz site, The Tap Tap Tap. John is too busy to blog as much as I’d like, but for fans of quality over quantity it’s one of the best things out there, mainly because while the subjects are ostensibly business, advertising and brand related, he’s really making much broader points that apply to the non-business portions of life. Continue reading The letter that Steve Jobs ought to write to Apple customers